Under Armour

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel – gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour’s diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it’s hot, ColdGear® when it’s cold, and AllSeasonGear® between the extremes.

Avery Brewing Co.

Since 1993 our brewery has been committed to producing eccentric ales and lagers that defy styles or categories. Our products are thoroughly American at heart: blending Old World tradition and expertise with ingenuity, creativity and boldness. We are dedicated to making beer from the inside out: we brew what we like to drink–with utter disregard for what the market demands– and search out fans with equally eccentric palates.

Freeskier Magazine

For almost 20 years, FREESKIER has been the cornerstone of the youth segment of skiing, connecting skiers age 18-34 with unmatched credibility and efficiency. Today, the brand remains the industry leader in both print and digital media, reaching the largest and most influential segment of skiers in the sport. From park and pipe enthusiasts to backcountry purists, devoted skiers look to FREESKIER as their most trusted source for fun, credible and trend-setting content.

Smith Optics

In 1965, Dr. Bob Smith, orthodontist and original ski bum, developed the first sealed thermal lens and breathable vent foam goggles so he could get a few more powder runs on days when everyone else had to go indoors. For over 50 years, SMITH has pioneered advanced products to fuel fun beyond walls, creating innovations that amplify awesome, and crafting gear where every detail makes a difference.

DoucheBags

Founded in 2012 by the Swedish freeski legend Jon Olsson and the Norwegian product designer Truls Brataas, Douchebags has established itself as a globally recognized brand – winning several well known awards for both design and functionality. Based on our roots in the action sports community, we are merging an urban and active lifestyle to challenge the traditional approach of luggage. Our mission is to make better journeys through smarter travel gear.

Crested Butte Mountain Resort

The last great Colorado ski town. There are few places remaining that can be called a true Colorado ski town. Crested Butte is considered a holdout, retaining its small town charm and the adventurous soul that it has always had. Whether you are visiting for the first time or returning, you immediately feel a difference that sets Crested Butte apart from other mountain locations.

Christy Sports

In 1958, two skiers decided they loved the sport so much, they would open up a ski shop on West Colfax Ave. Back in those days, Ed and Gale Crist spent their weekends rounding up their customers in a yellow bus to head for the ski slopes. Today, Christy Sports remains a company of skiers and riders who love to play.

High Fives Foundation

High Fives Foundation is a Tahoe-based, national 501.c.3 non-profit organization The High Fives Foundation supports the dreams of mountain action sports athletes by raising injury prevention awareness while providing resources and inspiration to those who suffer life altering injuries. Formed as a way to “pay-it-forward” by the founder from his own recovery to help injured athletes, the Foundation has helped 66 athletes to date since its inception in 2009.